Automobile Dealership

Automobile Dealership

“The customer wants chrome wheels but there aren’t any factory chrome wheels.” How many times has this phrase been spoken in the dealership? In this competitive marketplace, dealers need to accessorize their vehicles in order to generate real profits on a per unit basis.

For the past two years, Winona PVD Coatings has been providing dealers with the ability to accessorize through its distributor partners. With the over 35,000 Original Equipment painted wheels that have been recoated with the G-Chrome® finish, dealers haven’t had any warranty issues. The product has been sold through dealerships on new cars and possesses a warranty that, in many cases, exceeds the auto manufacturer’s warranty. Contact Winona PVD Coatings to locate our distribution partners who can serve you!

How automobile dealers are benefiting from Winona and G-Chrome®.

Dealer-accessorized vehicles can increase the per unit profit of each sale by 50 to 200 percent! American consumers want chrome factory wheels but the automobile manufacturers are not meeting the needs of the dealers in this area. By working with our dealer exchange partners, dealers are able to source factory G-Chrome®-coated wheels. Each profit center in the dealership is allowed to prosper and the customer gets the look that they want. Winona PVD Coatings has coated over 20,000 wheels for Lexus dealers alone. Profits increase and both sales staff and customers are happy with the outcome.